The Art & Business of Photography in the Era of AI

The Art & Business of Photography in the Era of AI

The Queries, The Prompts, and What To Do With What Comes Back

Doing the market research

Michael Kloth's avatar
Michael Kloth
Jun 02, 2026
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The free version of this covered the concept: phrasing queries the way a client would and watching what comes back gives you two things at once; the language your clients actually use when they’re talking to an AI assistant, and a live measure of whether your content is being synthesized accurately. This issue covers how I actually do it, including the specific prompts, why the phrasing matters, how different tools behave differently, and what to do once you have the data.

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